Original article posted at the Visually Blog, check it out here. This is a follow up to a previous post that introduced the Content Marketing Stack. Here we provide linkable details on each of the listed sources we built the stack with. Feedback welcome.
Resource Guide To The Content Marketing Stack2015
by Andrew Wright
In part one of our write up on the Content Marketing Stack, we talked about many of the content marketing companies that have emerged in the last few years and gave some detail on how we created our stack. In this post, we present our definitive list of tools/companies/platforms that will help you navigate the increasingly vast content marketing landscape.
A complement to our infographic, this list of content marketing companies is comprised of some 203 entries, all directed at empowering marketers to create, curate, promote and analyze amazing content. We built the content marketing stack based on use cases and user needs. Recognizing the diverse needs and abilities of professional marketers, we expanded the stack across eight levels, starting with basic creation tools and moving up towards higher-level management and collaboration tools. Whatever your budget might be, and wherever your technical expertise ranks, there is undoubtedly something of value at every level for you.
The Content Marketing Stack – Resource Guide
1. Create & Produce
The very building blocks of the content marketing stack. These are some of the 
essential tools that help content marketers source, design and develop great content. You’ll find everything from options for budget challenged marketers who just need to add some value to their work, to more comprehensive subscription services that can put a fleet of content creators at your fingertips.
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2. Distribute & Share
With great content in hand, the next step is to distribute and share across multiple channels, as 
effectively and efficiently as possible. This space is fairly accessible and widespread in its options, representing many of the most common channels and platforms available to marketers. They range from the raw social tools we all depend upon, to more polished platforms that will establish your professional publishing credentials.
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3. Promote & Amplify
A more specialized area for content marketers, promotion and amplification can require a touch more investment and time. These tools, however, are key to taking your content marketing to the next level of impact and influence—helping situate and reach audiences across a variety of networks. Included here are basic social management tools and an array of higher-end products that drive the content marketing efforts of the big brands.
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4. Discover & Curate
Discovery and curation are at the heart of collaborative and recommendation-based systems. Your content efforts thrive when you’re in tune with your industry and demonstrating thought leadership by being on topic and strategically adding to the conversation. These are tools that help discover, collate, arrange, aggregate and share existing content. There are a lot of powerful and accessible tools in this space that should be part of any content marketer’s playbook.
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Waywire
5. Identify & Target
Less familiar at first glance, these audience identification and targeting resources are invaluable to any content marketing strategy that seeks depth and focus. Listed here are platforms that help pinpoint your audience with laser accuracy: who they are, where they spend time, who and what influences them, and what kind of content will engage them.
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6. Optimize & Enrich
Also relatively uncelebrated, these tools are by no means unimportant. SEO was the start that everyone should know, but now there is a range of dynamic optimization and enrichment tools that will bring value to your content, push efficiency and produce more conversions. Specialists in this niche translate, test, localize, boost engagement and maximize the reach and return on your content investments.
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7. Intelligence & Analytics
In this rung of the stack, we gather resources that range widely, but are high-priority analytics and intelligence gathering tools. From real-time reporting to predictive analytics, these are tools, maps and dashboards that will tell you exactly where things are at and what you need to do. These tools provide the insights necessary to make your content marketing smarter, your awareness high and your revenues higher.
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8. Manage & Collaborate
At the top of the stack, we present a selection of overarching tools that provide management, collaboration and strategy solutions. As the trend towards convergence takes hold of the content marketing landscape, here we start to see the end-to-end solutions that promise to manage content efforts from creation to conversions. Of course, that comes often with a price. But also in this realm are a handful of obtainable tools that will help even the most budget conscious marketer dig in with his or her team, plan calendars, manage talent, govern workflows and fine tune the approval and publishing process.
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