Social media can be daunting for small business operators. But the world has gone social: 72% of online adults are using social media. Small business costumers are using social media to interact, exchange consumer recommendations, and find product information. The payoff can be make or break for your business.

Here’s a helpful visual guide to help small business owners consider the first steps needed to get their social marketing flowing. We developed this great infographic with the American Express Open Form, The Huffington Post, and Visual.ly. Graphic design by taniacreative.

Getting Past Your Social (Media) Anxiety

Explore more infographics like this one on the web’s largest information design community: Visual.ly